Economic Summit 2007
Economic Summit 2007: Presented by Cal State East Bay Small Business Development Center Cal State East Bay Small Business Development Center Partners
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Schedule

Session Four
Technology and Innovation

Presented in partnership with Microsoft Corporation, IDEO, Cisco Systems, Inc.,
Fast Company, City of Mountain View, and the Mountain View Chamber of Commerce

Thursday, November 8
12:30pm - 7:00pm
Microsoft Silicon Valley Conference Center
1065 La Avenida
Mountain View, CA 94043

12:30pm - 1:00pm
Registration

1:00pm - 1:15pm
Welcoming Remarks

Raj George, Director, Cal State East Bay SBDC
Keith Moore, West Region Partner Technology Specialist Manager,
Microsoft Corporation
Kristin Johnson, Director, Northern California SBDC Regional Network
Marty Keller, Director, Office of the Small Business Advocate, California Governor's Office of Planning and Research

1:15pm - 1:30pm
Innovation and Entrepreneurship

Presenter:
Alex Kazaks, Innovation Practice Lead, McKinsey and Company, and Consulting Associate Professor, Stanford Institute of Design

1:30pm - 1:45pm
Leveraging Technology to Grow Your Business

Presenter:
Steve Roth, Lead Consultant, Cal State East Bay SBDC

1:45pm - 3:00pm
What's Next

Presenters:
Steve Bishop, Global Lead, Sustainability, IDEO
Steve Doize, Senior Manager, Commercial Segment Marketing, Cisco Systems, Inc.
Alex Kazaks, Innovation Practice Lead, McKinsey and Company, and Consulting Associate Professor, Stanford Institute of Design
Norman Liang, Business Development, Web 2.0, Nokia
Neel Mehta, Senior Manager, Online Sales and Operations, Google Inc.
Mike Wolfe, Strategic Security Advisor, Microsoft Corporation
Guy Yalif, Director of Web Hosting Products, Yahoo! Small Business

Moderator:
Steve Roth, Lead Consultant, Cal State East Bay SBDC

3:00pm - 3:15pm
Break

3:15pm - 4:30pm

Concurrent Sessions

Web 2.0: Marketing Opportunities for Your Business

Learn about new marketing tools, including blogs, wikis, and podcasting, and how you can use these technologies to grow your business.

Presenters:
Mark Carlson, CEO, SimpleFeed, Inc.
John Cimral, CEO, Kapow Technologies, Inc.
Adam Frey, Co-Founder, Wikispaces
Christian Juhl, Client Services Vice President, Avenue A | Razorfish
Rob Rueckert, Senior Investment Manager, Intel Capital
Kristian Simsarian, Ph.D., Practice Lead, Software Experiences, IDEO
Mike Walsh, CEO and Founder, Leverage Software

Moderator:
Amy Shenkan, Senior Digital Marketing Expert, McKinsey and Company

How Companies Are Marketing Online: A McKinsey Global Survey
(McKinsey Quarterly, July 2007)

-or-

Cleantech
Presented in partnership with IDEO

Presenters:
Hon. Yoriko Kishimoto, Mayor, City of Palo Alto
Justin Label, Partner, Bessemer Venture Partners
Dave Lyons, Director of Engineering, Tesla Motors, Inc.
Richard Swanson, Ph.D., President and CTO, SunPower Corporation
Marc van den Berg, Venture Partner, VantagePoint Venture Partners

Moderator:
Dennis Boyle, Principal, IDEO

Interview with Dennis Boyle (from Designing Interactions)

-or-

Accessing Capital for Technology Ventures

Presenters:
Joyce Chung, Managing Director, Garage Technology Ventures
Martin Kan, Relationship Manager, Western Division Emerging Technology Practice, Silicon Valley Bank
Jeff Karras, General Partner, Levensohn Venture Partners
John Lonergan, Managing Member, MachVentures,
and Consultant, Cal State East Bay SBDC
Doug Moffat, Area Business Banking Manager, Citibank
Mark Perutz, Investment Professional, Bay Area Equity Fund at JPMorgan
Geoff Roach, Member, Keiretsu Forum

Moderator:
Steve Roth, Lead Consultant, Cal State East Bay SBDC


4:30pm - 4:45pm
Break

4:45pm - 6:00pm

Concurrent Sessions

Smart Office: Web-Based and Mobile Applications

Presenters:
Patrick Ciccarelli, CEO, Varsity Technologies
Joe Fabris, Senior Director, Wireless Solutions, Palm, Inc.
Joe Foos, Director of Sales and Marketing, Lanlogic Inc.
Grace Kim, Senior Product Marketing Manager, WebEx
Doug Turner, Mobile Initiatives, Mozilla Corporation
Dave Wright, .NET Architect and Evangelist, Microsoft Corporation

Moderator:
Steve Roth, Lead Consultant, Cal State East Bay SBDC

-or-

Building a Successful E-Commerce Business

Presenters:
Kevin Dean, WSI Internet Consulting and Education
Jimmy Duvall, Director, E-Commerce Products, Yahoo! Small Business
Woody Lewis, Technology Manager, Stanford Continuing Studies
Christina Monga-Gill, Principal, Dia Consulting

Moderator:
Paula Groves, Consultant, Cal State East Bay SBDC

-or-

Leaders in Technology and Innovation
Presented in partnership with Fast Company

Presenters:
Sanaz Ahari, Lead Program Manager, Microsoft Corporation (Fast Company Profile)
Gordon Bell, Principal Researcher, Microsoft Research (Profile)
Asa Dotzler, Director of Community Development, Mozilla Corporation (Profile)
Zulfikar Ramzan, Senior Principal Security Researcher, Symantec Corporation (Profile)
Paul Shen, CEO, TVU Networks (Profile)

Moderator:
Sara Beckman, Ph.D., Senior Lecturer, Haas School of Business, UC Berkeley

6:00pm - 7:00pm
Evening Reception

Remarks:
Raj George, Director, Cal State East Bay SBDC
Keith Moore, West Region Partner Technology Specialist Manager, Microsoft Corporation

Grand Prize Drawings:

One lucky attendee will win a Zune digital media player, compliments of Microsoft

Another lucky attendee will win a pair of tickets to a production of their choice by the Berkeley Repertory Theatre during their 2007-08 40th Anniversary Season, compliments of Citibank

Fresh, seasonal appetizers and cocktails, compliments of our sponsors

Jazz compliments of students from the Cal State East Bay Department of Music

Advance Registration: $50
At the Door: $75

Online, paid registration includes a one year subscription to Fast Company
(valued at $10).

Register Now

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Sessions

Session One
Entrepreneurship and Sustainability
Monday, June 11
12:30pm - 8pm
de Young Museum
Golden Gate Park
San Francisco
Review Photos and Podcasts

Session Two
Accessing Capital
Tuesday, September 25
12:30pm - 7pm
Oakland Museum of CA

Session Three
Contracting Opportunities
Tuesday, October 9
12:30pm - 7pm
Chevron Corporation
San Ramon Headquarters

Session Four
Technology and Innovation
Thursday, November 8
12:30pm - 7pm
Microsoft Silicon Valley
Conference Center
Advance Registration: $50
At the Door: $75
Register Now!